Monday, 5 August 2013

Promotional Items - Give a gift, grow a brand!

Giving gifts may seem like an expensive way to promote your brand but if you are clever it can be the most effective advertising you have ever undertaken. People like to get free stuff, even if the items are only small the gesture of getting something for free is a great way to build advocacy with your potential customers.

Personalisation of gifts is huge, large businesses like Moonpig allow customers to give a gift tailored specifically to the individual recipient. The opportunity to grow your brand can be done via competitions or other prize giveaways but having larger volumes to give away can be much better way to reach a wider audience. Here are some tips to help you decide if this is a venture for you.

Consider your audience

 Firstly think who you want to give free gifts to. Of course if your business has a specific demographic of customer then this will limit your potential targets. You may think the easiest way is to have a give away in store, or on the local street, but this is unlikely to attract anyone who does not already know you exist. Some other potential ideas would be:

Local Office Block - A local large employer will have a captive audience and providing them with mouse mats or mugs for their staff may be a great way to pick up new customers. Not only will you get direct sales but those staff will be staring at your logo and details daily and will act as an advocate when others discuss requiring your services. Items; Mug, Mouse Mats, Pens or Stress balls

Social Clubs - Social clubs are used by the community in many different ways, this means you have the opportunity to have many different types of groups become aware of your services. The main risk with this is that many of the products are simply taken or forgotten about, ensure you agree the placement with the organisors or owners of the social club. Items; Hats, Bibs(for team activity), Glasses, mugs or aprons.

Pubs - Pubs may not be as busy as they were but a lot of potential customers still use them. The best type of establishment would be a Gastro Pub as these are more likely to have affluent and family patrons. Items; Mats, Mugs, Plates, Kids jigsaw or stickers.

Cafe - Coffee shops are the boom industry in the UK and USA, with no signs of decline. As more cultural awareness about excessive drinking becomes known people turn to cafe's for their social meeting places. High foot-flow and large cross section of customers will help reach a good section of your target audience. Items; Mugs, Mats or kids jigsaw.

Churches - Churches are registered charities and often require products to help run fundraising events, a coffee morning sponsored by your business would be a great way to show your care in the local community. This does not need to mean your business is religiously affiliated so it may be worth working across the denominations to ensure this is understood. Items ; Mugs, t-shirts, tabards or hoodies.

The model for this type of giveaway is that you provide a need for these establishments but with your own branding, or perhaps joint branding to help your business identity grow. In the current climate businesses are always looking for opportunities to help support and grow their brand, doing this type of joint venture is a great way to do this.

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